WRITTEN CASE ANALYSIS FORMAT (REQUIRED)
Problem identification (10)
Identifies and summarizes the problem(s), question(s), or issue(s). This dimension focuses on a task or issue identification, including secondary or implicit aspects of an issue and the relationships between factors that may be integral to effective analysis.
Situation Analysis (60%)
Undertakes appropriate quantitative or qualitative analysis. This dimension focuses on the appropriate use of quantitative or qualitative analysis of information to clarify issues and facilitate decision-making.
External Analysis (20%)
5-Forces, Macro-Environment, Key Success Factors (KSF), overall O&Ts
Internal Analysis (20%)
Value Chain, RBV (Resource-based view), VRIO, overall S&Ws(Strengths and Weaknesses)
Strategy Analysis (20%)
Bus-level, Functional-level, Overall assessment
Options Analysis (10%)
Integrates the issues using reasonable options. This dimension focuses on the treatment of diverse perspectives and the assessment of contrary views and evidence.
Identifies and logical conclusion, implications, and consequences. This dimension focuses on integrating previous dimensions and extending them to draw logical conclusions that solve the problem.
Issues (10%): outline and explain the key problems, decisions or issues and why they are important. If you decide to focus on 1-2 issues, explain why you think the ones you chose are the most important.
Analysis (60%): analyze each of the company’s key strategic issues you chose. Your analysis must be supported by concepts, frameworks and other materials from class. The analysis may utilize tables and figures to succinctly present information.
Options (10%): outline 2-4 possible options the company can take to resolve the issues. Include a discussion of the pros and cons of each individual option, clearly linking each option to your analysis.
Recommendations (10%): include a clear and actionable set of recommendations, that are supported by and explicitly linked to your options and analysis.
Formatting, clarity of writing, grammar, spelling (10%)
Note: Do not contaminate the case by using sources of information, data, analysis, ideas and/or suggestions external to the case. Your analysis must be based only on information found in the case
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