As we have been learning in Lessons 9 and 10, strategic communications professionals must be able to create compelling content across a range of media channels for their clients. Professionals working at corporations, nonprofits, government organizations, and agencies blog extensively to promote their organizations and their brands.
For this assignment, you will create a basic blog on a subject of your choice. Consider your professional interests, hobbies, and personal passions. On which subjects are you knowledgeable? What are you especially passionate about? Choose accordingly.
Write your blog. Your blog must include:
An effective headline written according to the Blog Headline Formula in Ch. 10.
Content generated by anticipating audience questions, as demonstrated in Ch. 10.
At least three hyperlinks to outside stories.
At least one embedded video.
At least one photograph. The photo may either be taken by you or located online. Be sure to include source lines and captions.
Edit and polish your blog copy to make it as professional as possible.
Be creative and have some fun with this assignment!
Skill Assignment Requirements
500 to 1,000 words
Web-site link with items described in the instructions
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