Literature Review


  • Font size 12, Times New Roman
  • The paper must follow APA format(6th edition)
  • approximately 2000 words(excluding the reference list).
  • An adequate number of references in the paper from peer-reviewed journalsshould be included to demonstrate mastery of knowledge in the chosen area of interest.
  • Start with brief backgroundabout what covered in the paper


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The topic is “The impact of social media adopting in SMEs

  • (I did it) State clearly theresearch question you are interested in and your motivation to investigate it.  

The research question will be in one sentence only. It could be more than one question, it depends on how many IV & DV, Moderator & Mediator you have.


This is the research model that will be used in this literature, so the research questions will be based on it.
















  • RQ1: Dose change readiness (CR) affect social media adoption (SMA)?
  • RQ2: Dosesocial media adoption (SMA) affect service quality (SQ)?
  • RQ3: What isthe impact ofchange readiness (CR) on service quality (SQ)?
  • RQ4: Dose organizational structure (OS) affect the relationship between change readiness (CR) and service quality (SQ)?
  • RQ5: Dose organizational structure (OS) affect the relationship betweensocial media adoption (SMA) and service quality (SQ)?

I wrote the research questions, just copy it no need to write anything in this section


This more explanation to understand the idea of Q4 and 5, just read it don’t put it in the paper.


RQ4; Does OS affect the relationship between CR and SQ.

It means does it moderate the relationship between two. For example, in centralized and decentralized OS, what will be the relationship. In this stream of literature, you will highlight that CR alone is not sufficient, both CR and OS together affect SMA.


RQ5; Does OS affect the relationship between SMA and SQ?

It means does OS moderate the relationship between SMA and SC? Here you will argue that SMA alone is not sufficient for SC unless a supporting structure is in place.


  • Search Strategy

In this point, search about the recent literature related to the topic and (recent literature from 2015 to 2020) about (40 Studies) should be used for this assignment from different databases and journals. Studies should be with Q1, Q2 ranking

After you collect the article and recent literature Do the research strategy steps “How you collect the data” maximum in 2 pages


Data Sources and Correlation Analysis(you can make them in a table)


  1. (I did it) Inclusion Criteria &Exclusion Criteria
  2. (I did it) Keyword Search (what key words you use when you did the search)
  3. (I did it) Research strategy
  4. Databases Frequency (which databases you used, how many articles from each database)
  5. Data Extraction (brief paragraph, how many article you found, how many you used ..)
  6. Systematic Review Process(total articles, Articles after filtering, Total Duplicates Removed, Selected studies) you can make it as a chart




2.A Inclusion and Exclusion Criteria

Inclusion Criteria Exclusion Criteria
Published between 2015 to 2020 Papers published in 2014 and back are excluded
Articles in English Articles not in English
Peer reviewed, empirical studies Non-scholarly journals are excluded
Studies that measure the outcomes of social media adoption & change readiness, service quality and organizational structure, SMEs Studies that include public health and science.


2.B Data Sources and Correlation Analysis

Keyword Search
“Social Media Adoption” AND “SMEs”
“Social Media Adoption” AND “Change Readiness”
“Change Readiness” AND “Service Quality”
Allintitle: Social Media Adoption AND Organizational Structure


2.C Search Strategy

The generic search filters were applied in both databases:

  • Advance search
  • Publication date between 2015 to 2020
  • Scholarly journals for the source type
  • Peer reviewed articles for the document type
  • Articles in English


2.D Databases Frequency

Journal Databases Frequency After filtering
& removing duplicates
Selected studies
Name of database After you did the search what was the number of total articles you found What was the number after filtering How many studies you select from this database



  • AnalyzingTable
# Source journal title Methodolgy country of origin main aspect of the research questions the study relates to main findings future research directions
1 Author name & year   Method used and sample size (country in which study was conducted) for example, (study relates to the relationship between IV, mediators, Moderator, or DV)    



  • Discussion

You need to present your critical analysis, synthesize the literature and present your integrated analysis. There should be a detailed discussion section with your critical evaluation of the literature.

  • The common finding
  • Similarities between the findings and Conflicts between the findings
  • The common method used
  • Mention the common gap\ future research in the found studies

This part must show your understanding in analyzing and evaluating for all the founded studies, cover and discuss more details that the mentioned above.


  • Explain how yourresearch question will have scientific or applied value given the conclusions from the points above.  

“Discussion & Conclusion” 

This point focus on explaining and evaluating what you found, showing how it relates to your topic and research questions, and making an argument in support of your overall conclusion.

  • References

Sort them from A to Z




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