Business Film

1. Production Homework

– each question is worth 4 points

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Short Answer – explain briefly the answer to the following questions.

 

1. What are the three phases of production?

 

 

2. What happens during each phase of production?

 

 

3. What does the complex and collaborative nature of filmmaking rely upon?

 

 

4. Why does a film have a legal form?

 

 

5. What are 3 entertainment unions?

 

 

6. What does the DP or Director of Photography do?

 

 

7. What does a director do?

 

 

Why are the budget and schedule so important?

 

At the end of principal photography, the movie must wrap. What must be done during wrap?

 

What important and dangerous job falls under the responsibility of the Gaffer?

 

Multiple Choice – 1 or more may be correct – Circle/Underline/Bold correct answers

 

11. What happens during preproduction?

Editing
b. Planning for principal photography

c. Legal, administrative, and logistical details organized

Shooting the film
Finalize schedule, budget

What elements have contributed to the popularity of mobile video viewing?
High speed bandwidth availability
Tiny screen
Competitive pricing in the electronics market
Exhibition

13. What are some advances in technology that are impacting the movie industry now?

a. VR and AR

b. Beta tapes

c. IMAX

d. VHS tapes

e. Mobile phones

 

14. What does a producer do?

a. The producer is ultimately responsible for the successful completion and delivery of the film

b. Delegate responsibilities to that end

c. Generally relies on the director and a line producer to carry out the producer’s vision and production plan

d. Directs the film

 

15. Why are production incentives driving where movies are shot?

a. Production incentives return a portion of the budget spent in that area

b. Save money

c. Film professionals moving to rising centers of movie production

d. Stretch budget compared to shooting in another place

 

True / False – Underline correct answer –

16. Producers should never go into production until all the money is in the bank.

a. True

b. False

 

17. Preproduction is generally a more expensive time than production.

a. True

b. False

 

18. Studios release 2-3 films per year.

a. True

b. False

 

19. Postproduction is when picture and sound are edited.

a. True

b. False

 

20. Postproduction costs are linked to the type of film being made.

a. True

b. False

 

21. A production designer writes the musical score.

a. True

b. False

 

22. Star’s contracts always include the ‘final cut’ clause, the right to make and deliver the final version of a film.

a. True

b. False

 

23. An example of virtual reality is Snapchat.

a. True

b. False

 

24. Big companies like Facebook and Google are investing in virtual reality.

a. True

c. False

 

Short Essay

 

25. Describe the postproduction process.

 

 

 

 

 

 

2. Distribution/Theatrical Homework

 

Short Answer – explain briefly the answer to the following questions.

1. What is the role of distribution for a film?

 

 

2. What is the role of marketing for a film?

 

 

3. How does a distributor maximize all of the possibilities to generate revenue for a film?

 

 

4. How might smartphones change movies?

 

 

5. Define an example of convergence with regard to movie distribution.

 

 

6. Define disruptors with regard to movie distribution and give an example.

 

 

7. Studios could release a movie in every media at once, in every territory, all at the same time. Why don’t they?

 

 

Why is theatrical distribution – putting a movie in movie theaters for consumers to buy, traditionally been important?

 

Why is timing a theatrical release important?

 

Of all the theatrical release patterns, which is the largest, suitable for a big-budget franchise film?

 

 

Multiple Choice – 1 or more may be correct – Underline/Bold correct answer

 

A distributor positions a film in the marketplace, maximizing all of the possibilities to generate revenue by licensing:
All available and exploitable rights
In as many territories as possible
For the longest amount of time as possible
Popcorn containers and cups in a movie theater

What are the windows of distribution?
Theatrical
b. Form of media utilized to view the film

c. DVD

Internet streaming and download
Pay cable

13. Video-on-Demand on the Internet is growing for movies. What are 2 economic models?

a. Advertiser-based

b. Subscription-based

c. Viewers pay by the minute

d. Referral fees

e. Ancillary marketing

 

14. What are some new formats which may impact movie distribution?

a. Augmented Reality

b. Virtual Reality

c. 360 Video

d. VHS

 

15. Distributors separate the windows by which of the following:

a. Audience

Media
Territory
d. Term

e. Marketing method

 

True / False – Underline/Bold correct answer

 

The financial success of a film is how it is produced
a. True

b. False

 

17. No one needs to see a movie, they have to want to see it

a. True

b. False

 

18. The economic value of a film is the right to exploit the copyright of the film by licensing or selling the rights to view it, by making copies and selling them.

a. True

b. False

 

19. Distribution and Marketing must work together

a. True

b. False

 

20. New technologies never force changes in distribution patterns

a. True

b. False

 

21. A distribution agreement is a legal document that assigns rights to distribute a film from the copyright owner, usually the filmmaker or producer, to a distributor.

a. True

b. False

 

22. Streaming and downloading movies on the Internet has not disrupted movie distribution at all.

a. True

b. False

 

23. As new distribution technologies emerge, that architecture is disrupted and changed to accommodate them

a. True

b. False

 

24. Distribution is dominated by the Hollywood studios.

a. True

b. False

 

Short Essay

25. Describe the global influence on distribution.

 

 

3. Distribution & Marketing Homework
– each question is worth 4 points

Film Marketing

Short Answer – explain briefly the answer to the following questions.

1. What does marketing a movie encompass?

 

 

2. If the role of distribution is to create availability, what is the role of marketing for a film?

 

 

3. Why is a theatrical launch of a movie important?

 

 

4. Why is a title important marketing?

 

 

5. Describe what is on a one-sheet or poster for a movie.

 

 

6. What are audience demographics?

 

 

7. What are audience psychographics?

 

 

What are MPAA film ratings

 

What are some of the major film markets?

 

What happens at film markets?

 

Multiple Choice – 1 or more may be correct – PLEASE DELETE wrong answers

 

Why is social media popular to market a film?
It is a lower cost alternative to TV advertising
Can target audiences precisely based on demographics
Can target audiences precisely based on psychographics
There is only 1 platform

What are common elements of social media marketing campaigns?
Actual trailers or ads,
The entire script
Character comments, cast and crew activity
The entire budget, schedule, all contracts of crew
Contests or games

13. Digital components to market a movie may include

a. Interactive websites

b. Apps

c. Video games

d. Snail mail

 

14. Why would indies want their film to play in a film festival?

a. Get a distributor

b. Market the film

c. Theatrical exhibition

d. Networking

 

15. Ways to involve audiences with a movie’s release may include which of the following:

a. Publicity stunts

Interactive games
Geocaching
d. Social media

e. Billboard

 

True / False – Circle/Underline/Bold correct answer

 

The goal of social media marketing is to attract followers to a movie and increase buzz.
a. True

b. False

 

17. The worst thing that can happen in social media marketing for a film, is for posts to go viral.

a. True

b. False

 

18. A challenge of marketing in the social media landscape is that there are never any new platforms.

a. True

b. False

 

19. New companies have emerged that collect and analyze social media data specifically for studios and brands.

a. True

b. False

 

20. Film markets are grocery stores with movies in them.

a. True

b. False

 

21. Studio movies are never allowed to play in film festivals.

a. True

b. False

 

22. Merchandising has become a significant revenue stream for movies, particularly big budget, studio films.

a. True

b. False

 

23. Audience research is new to the movie industry.

a. True

b. False

 

24. New technologies like Virtual Reality and Augmented Reality are used in marketing movies.

a. True

b. False

 

Short Essay

 

25. Describe what a marketing plan for a movie should address.

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