Ways for Easterbrook to Adjust its Organizational Structure
Organizational structure is a way or method by which organizational activities are divided, organized and coordinated (Ahmady, Mehrpour&Nikooravesh,2016)
As the CEO, Easterbrook should use SWOT analysis to analyze the company’s current position andfuture projection to analyze the possible outcomes of his strategic plan then organize thecompany to a structure that supports the strategic plan. (Kolbina, 2015)
The first element is analyzing the firm’s internal strengths, rebranding the firm image and involving the CSR, which is fundamental for any organization’s growth. On the weakness part, he should analyze the management failure by applying resource allocation skills and identifying effective departments to direct resources.
The CEO should also analyze its competitors’ price competition like Wendy’s and stabilize their product prices to meet customer needs.
Using the SWOT analysis, Easterbrook will be able to identify forces that would drive the organization towards goal attainment. This can be achieved by maximizing on the strengths and opportunities in the market and coming up with strategies to eliminate the hindering forces of threats and weaknesses. He should use the figurehead role of a manager to critically implement strategies in which the driving forces should outweigh the hindering forces to revive the firm fully. By monitoring and controlling the activities proposed to revive the organization, Easterbrook will review his strategies and track them to remain competitive in the market.
Easterbrook should also segregate his strategies and goals for the company to be in line with culture and structure that support their achievement, which can be achieved through labor specialization. Execution is one of theessential roles of managers. Therefore,by Easterbrook executing the strategy, he will be able to merge the organization culture and capability tobring out the best results. The strategy should be flexible to meet the changing needs of the fast-food market.
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