Identifying Red and Blue Oceans
Identifying Red and Blue Oceans
Your M2 Practitioner Application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein. Importantly, this is an independent assignment to be completed by you and you alone. Sharing work with fellow students, supplying advice to your student peers, gaining assistance from outside parties, and similar actions will constitute violations of the academic code of conduct and will carry significant penalties in accordance with University policy.
The Challenge
M2 focuses significant attention on blue ocean strategy, defining both blue and red oceans and explaining the properties associated with each. Specifically, I’d like for you to examine the healthcare offerings of your local marketplace and work to identify red oceans and potential blue oceans. This will require achieving a deep understanding of red and blue oceans, coupled with an intensive understanding of the selected market. Research beyond that supplied by your readings, notably including field research, will be most helpful in this endeavor.
The Submission Requirement
Your submission in its entirety must be between 1500-1800 words. It is to be typed (or pasted) directly into the Moodle posting window, after which you will submit your work. Attachments of any kind are prohibited and will carry no points value. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Moodle posting window. Moodle can be very finicky and often will distort formatting, so care must be taken in preparing your submission. If problems persist, consider using Windows Notepad or another general text editor, as these are very effective for transferring distortion-free text into the Moodle posting window, after which you can add formatting directly in Moodle.
Your submission must be supported by 4 (minimum) to 10 (maximum) references, with at least 3 being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style.
In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following sections, exactly as they appear below, placing each heading in bold text:
Abstract: Your paper must include an abstract of approximately 150-250 words. An abstract is a stand-alone summary of your submission; it must be presented at the beginning of your paper, although, for obvious reasons, it is prepared after you finish your paper. Note that this brief, informative summary must include two bullets, with one presenting examples of red oceans and the other presenting examples of blue oceans, as presented and explained in the body of your paper.
Introduction
Red Oceans
Blue Oceans
Conclusions
References
Assessment Criteria
Your submission will be assessed based on the following:
Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,
Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and
Content quality: The quality of the content presented in your work.
Take care when determining word counts; Moodle automatically supplies these details to instructors. If word count requirements are not met, a 30-point deduction is assessed.
Also, take care to note the deadline for this assignment. Late submissions will be accepted for up to 24 hours beyond the deadline; however, a 30-point deduction for lateness will be assessed. Submissions received more than 24 hours beyond the deadline are automatically scored zero points.
Good luck!
