Primary Coding

Step 1: Start by doing first-level coding (primary coding) of the first 75 people’s answers in the excel document attached (so each person will have between 1-7 goals listed). I just completed this for the one group and it took me 13 minutes (however, I’m a super-fast reader and have done this before, so I assume it will take you probably around 15-30 minutes). Think of this stage as dumping everything out that’s in a bucket to a) see what’s even in the bucket and b) sort it into fairly specific piles (such as two people are saying the exact same thing just with slightly different wording).


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Step 2: After you’ve finished Step 1, look over your codes and think about what the second-order coding might look like. How would you group these aspects together? Remember that we want to come up with categories of goals that describe “what did this person want to accomplish with their communication?” We want these categories to be mutually exclusive (what fits into one category doesn’t fit into any others) but also not so broad and overarching that we only end up with two-three categories. I started brainstorming a codebook and categories, and then ended up mainly writing down questions that I felt needed to be resolved to figure out the overarching categories (I created a second sheet to brainstorm in and started trying to recode everything at the second-order in the first sheet in the notes column; you can organize this however). This step took me another 15 minutes. Make sure that your excel file is uploaded/synced to Box once you’re done with this step.



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