WHEN THINGS GO WRONG

UGB165 INTRODUCTION TO BUSINESS OPERATIONS AND
SERVICES 2019

Learning outcomes
Knowledge outcomes:
K1. Explain and interpret the practices and processes involved in Business Operations and
Services.
K2. Describe and summarise a number of possible techniques, which can inform decision
making for Business Operations and Services.
Skills outcomes:
S1. Apply of a range of numerical decision-making models and techniques.
S2. Apply and explain the factors involved in the managing of Business Operations and Services
Assessment

Don't use plagiarized sources. Get Your Custom Essay on
WHEN THINGS GO WRONG
Just from $13/Page
Order Essay

Length: 3,000 words
Weighting: 100% of the marks for the module

Task
WHEN THINGS GO WRONG
Eyes off the ball at Mercedes-Benz?

Luxury German Car maker Mercedes Benz has been having a bad time of it recently. For many
years, the company’s cars were well -known for its quality and reliability but in the last few
years, Mercedes’ famous three-pointed star has become a little tarnished in the eyes of many
buyers. These days Mercedes lags behind former arch rivals BMW in terms of sales and profits
and some argue, image.
Its problems seem to stern from the tie-up between Mercedes parent company, Daimler-Benz
and American’s Chrysler in 1998. The Merger created the world’s fifth biggest car
manufacturer, employing 385,000 workers worldwide.
At that stage Chrysler was the struggling third placed volume manufacturer in the US behind
general motors and Ford. By 2005, however, efforts to turn around Chrysler’s fortune seem to
paying dividends as the company reported a 5% annual increase in unit sales and 10% increase
in revenue in its results for 2004.
Meanwhile, Mercedes Benz’s operating profits fell in 2004 on the back of poor sales of the
luxury brand and restructuring costs at its Smart car divisions; the ultra-small ’Citycar’ division
had failed to perform as expected since, its launch in 1998.
Mercedes itself has been struggling with quality control problems on many of its vehicles and
increasing numbers of its previously loyal customers have been moving to competitors such as
Audi or BMW. In 2005, the company even had the embarrassment of having to issue the
biggest product recall in its history. Problems with batteries, alternators and brakes on a
number of models made since 2001 necessitated 1.3 million cars having to be returned to
dealers to be fixed. The move is likely to costs many millions of Euros, hampering efforts to
improve its product image, and hitting profits.
Many analysts believe that many initiatives being undertaken at DaimlerChrysler have
detracted from the management of its previously highly profitable Mercedes business. Some
accuse the company’s managers of ‘taking their eye off the ball’ as far as Mercedes operations
are concerned. Some question whether the highly technologically sophisticated gadgetry on its
latest top on the range S-Class cars can be trusted to perform. They fear that any electronic
gremlins could further damage the entire marque’s image and further alienates its customers.
In an effort to improve performance and financial results, Mercedes is cutting more than 8500
jobs at its Sindelfingen plant in Germany. DaimlerChrysler’s newly appointed Chief executive;
Dieter Zetsche said the firm is determined to retain Mercedes’s position as the world’s most
successful luxury brand. He said efforts to improve productivity, which is well behind rivals such
as BMW and Toyota’s Lexus, would not be allowed to compromise efforts to tackle Mercedes’s
recent quality problems.
As the newly appointed Operations Manager for the Mercedes Benz, you have been asked by
the Senior Management Team to prepare a 3000-word report to:

i) explain how you would introduce a companywide operations improvement strategy. This
improvement strategy must include the tools and techniques that you have learned in this
module UGB 165 (70 marks).

ii) advise on the operational strategies that Audi and BMW can implement to gain market share
from Mercedes-Benz (30 marks).

The Homework College
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We ensure that our writers and editors work within the work guidelines and follow all paper instructions to the letter. When placing an order, you choose the academic field and expert level (high school, college, university, or professional). Our team then assigns your paper to a writer with a respective qualification or degree to ensure that you receive quality work.

Professional and Experienced Academic Writers

We employ professional writers with more than two years of experience in academic and business writing. Most of our writers and editors are native English speakers to ensure quality and professional work. We are confident that our team of professional writers can handle all types of business and academic writing work.

Free Unlimited Revisions

We provide a free revision service for all orders. If you feel that our writers missed something, you can request a revision of your paper at no additional cost. When we deliver your work, you have seven days to go through it and request a revision or modification if you are not satisfied. You can also contact our support team directly for any clarifications and queries on revision.

Prompt Delivery and 100% Money-Back-Guarantee

We ensure that all papers are delivered on time. In case we need more time to master your paper requirements and deliver quality work, we may contact you and discuss a deadline extension. If a deadline extension is not feasible, depending on the work and submission deadlines, we guarantee a 100% refund.

Original & Confidential

To ensure that we deliver plagiarism-free work, we use various writing and plagiarism checking tools. Our professional editors' team carefully goes through all work and references used in papers to ensure proper referencing and that original work has been done. We also guarantee confidentiality in all the services that we provide.

24/7 Customer Support

Our support team is available round the clock for any customer queries and communication. We guarantee 24/7 customer support and assistance. Feel free to contact us at any time of day for questions and follow-ups.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

You do not have to spend sleepless nights worrying about your paper. We got you covered. We offer all kinds of writing services.

Essays

Essay Writing Service

Regardless of the type of academic paper you need and its urgency, we have writers on call ready to work on your paper. Feel free to choose the field, educational level, and type of paper you want, and we will deliver it at an affordable price. We are here for all your academic and business paper needs. With our round the clock service, we guarantee that you will receive your work on time.

Admissions

Admission Essays & Business Writing Help

Admission essays are written by students wishing to join a college, graduate school or university, as applications for enrollment. We guarantee quality admission essays and business papers with our professional writing and customer care support services.

Reviews

Editing Support

We have experienced academic writers and editors who are on standby to make all the necessary changed to your paper at your request. We ensure that your paper is polished and appropriately formatted (APA, Harvard, Chicago/Turabian, MLA formats) before it is delivered.

Reviews

Revision Support

We provide revision support, where you can request a revision of a delivered paper if you feel that it can be improved or repolished. Your paper is checked by an experienced writer or editor for revamping and improvement upon a revision request. Revision service is free, and you can use it as many times as you wish until you are satisfied with your paper.