Change Management Plans
Change is vital for every business where an organization needs to choose an appropriate change that can efficiently be incorporated into the business to remain competitive. In most cases, organizations’ main change activity is to improve productivity through enhanced efficiency and effectiveness. However, these changes must be managed effectively to create a conducive working environment because the change affects the organization’s operation approach, culture, and other internal processes (Al‐Adaileh& Al‐Atawi, 2011). ßSO TRUE! Unfortunately, not all changes are handled well. In such a way, employees and other stakeholders should accept the change and adapt to that change. ßTrue. J But, not all do. This is because change management plans play a critical role in transforming the individual organization as it provides the most appropriate operationalization model. Therefore, upon identifying a change, the organization should design a change management system to ensure that it is successfully affected.
development of economies. In the Middle East, Saudi Telecom Company (STC) is one of the largest companies attracting approximately half of the market share in this industry and contributes positively to the Kingdom of Saudi Arabia GDP. STC is a digital company offering telecommunication services, entertainment, computer networks, landline services, internet services, fintech, mobile systems, and digital enterprise solutions (Singh& Sharma, 2020). Saudi Telecom Company has been championing revolution through the employment of new technology, an approach that has changed many citizens’ lives. However, before this, the company faced challenges of increased consumer expectations, digitalization of services, and unprecedented competition that have been created due to market deregulation (Alotaibi, 2019).ßGood information about the challenges experienced. Fortunately, embracing this revolutionary technology transformed from being a traditional telecommunication company to a digital service provider is essential within Saudi Arabia.
The company has been through several change management strategies, and in 2018, it initiated a new plan known as DARE. DARE is a change management plan developed to make STC a world-class digital leader in its innovative service provision (Biyari& Al Nasser, 2019). DARE is an abbreviation that means Digitalize STC, Accelerate the central assist performance, Reinvent the customers experience standards, and Expand in an aggressive manner the scale and scope of telecommunication. ßGood information about DARE. JPrimarily this is considered as an approach that ensures the economic and operational growth of the country. The company has developed a change management plan strategy, mainly focusing on growing the critical areas in digital transformation because of addressing these challenges (Singh& Sharma, 2020). The execution of the business strategy will effectively promote an agility culture throughout the company. Great information about the change and the need for it.
Change Management Plan Impact on Employees, Customers, and Organization
The DARE change management plan will impact individuals, including employees, customers, and partners. ßTrue! Primarily, these are the people demanding the company’s services and essentially drive, establish, and consume the developed technology (Biyari& Al Nasser, 2019). Thus, it is clear that without these groups of concerned individuals, the company will not have a market. ßGood! Appreciating the cycle of need, fulfillment, and recognition, TSC provides this platform to develop harmony between communities and services. The key contributors to business success using the change management plan include employees mainly because they offer their services to the company and eventually serve the customers in need. In such a way, the company demonstrates its strong push to recognize employees’ value because they can only experience excellent customer relations when the employees are well cared for. Based on the DARE change management plan, employees will work through major programs that ensure they are equipped with enhanced skills. ßSuch as what skills?
Furthermore, mapping the general perception and response to the employees’ business strategy will ensure that the company understands how the employees feel about digitalizing their operations. Essentially, the change from traditional telecommunication to digital will impact the psychological aspects of the employees. For instance, the digital change management style affects employee functioning as they must have practical operational skills needed in the digital world. In such a way, the employees could lose their motivation and inspiration to achieve its new vision and mission. There will be chances of declined productivity and declined employee loyalty. ßGood point! J Support this with research. However, this does not mean that customer experience comes after employees’ needs, but they need to prompt employees first to ensure that customer experience is upgraded. Therefore, employees drive customers’ experience and indicate that prioritizing employees remains essential for serving the customers and the business’s needs. Good job addressing requirement #2.
Cultural Elements Impacting the Change Management Plan
Innovation is a core cultural element as the company is continuously concerned about what is best for their customer and country. The company essentially harnesses its openness for change by utilizing the free digital framework build on innovation that will promote Saudi Arabia’s economic development. The openness to change has ensured that STC most often than not offers solutions to their citizens’ critical problems. Therefore, Saudi Telecom Company has a firmly established cultural practice that considers its customer satisfaction.ßGood. Is this built into the mission, vision, values, and goals? Customer satisfaction ensures the development of long-term relationships and the achievement of business goals (Almuqren& Cristea, 2016). It has developed a customer-centric culture through programs that allow customers to be attracted and retained to enjoy customer loyalty. Besides, STC is critical about building its ability to be agile to the dynamic technologies’ changes through enhanced teamwork and continued motivation to the employees.ßGreat details. Good job explaining information about requirement #3.
Challenges of the Change Initiative
The changing environment during this telecommunication reform introduces several challenges that will potentially be incumbent to the operator. Being the largest and leading telecommunication company in the Middle East, it is only possible that STC is impacted by the different factors that affect the telecommunication business in general. However, they strive to ensure that the customers experience the best with the network; some challenges hinder the company’s mission. It is difficult for the company to ensure that they have the correct and optimal operation models that effectively monetize the new services. ßVERY true! Why do you think this is, though? Essentially, the company needs to have a sustainable return on its investment, but with such critical information conducting the change management plan could be risky. Technically, the company’s operations are limited by the governing international standardization regulations for technology (Singh& Sharma, 2020). These regulations defined the standards of mature devices used in the eco-system, some of the regulations applying to the 5G and cloud technologies.ßGood points.
The company will be forced to deal with different employee beliefs, some of which insinuate that change eradicates the previous practices to feel more inclined to resign from their duties. This is because STC’s growth is characterized by dispersing processes and human resource management disconnections. In such a way, the declined collaboration levels bring about long and complex workflows that hinder efficiencies and effectiveness.
Strategy to Mitigate Challenges
Despite the challenges and constraints, the company will steer future developments through the DARE change management plan. Primarily, STC will bring together different expertise and specialized individuals worldwide to offer their services in knowledge equipping and skills impacting (Alotaibi, 2019). In such a way, the telecommunication giant will be able to shift towards enhanced digitalization through the gathered momentum.ßThis needs a lot more development. Requirement #4 is lacking. This is such an important requirement.
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