You work as a manager of marketing and sales for Java Been, a small coffee shop with big ambitions. Java Been is a popular local coffee shop that is looking to expand into another geographic location, and it would also like to expand its online presence within the next year. About a year ago, Java Been opened a small online shop on its website, selling its specialty coffee beans as well as merchandise such as coffee mugs and T-shirts. As part of its strategic growth initiative, it would like to create a strong set of management principles in the current and growing set of managers that will allow Java Been to confidently take the next big leap into the online atmosphere. The company has a culturally and generationally diverse remote team of about 10 people currently managing web design, communications, and marketing. Knowing that it will likely need to expand this team when it expands online operations, Java Been specifically needs to develop a strategy for management to support remote teams. Additionally, Java Been is planning a grand opening of a second location.
In preparation for the new opening location and expanding online presence, your manager, Linda, has asked that you create a management best practices job aid for managers that outlines management strategies and best practices to ensure consistency among management practices, and to train potential new managers effectively. Linda would like the job aid to include the following as each relates to managing diverse and distributed teams:
The management philosophy is aligned with the café’s creative and relaxed atmosphere. Managers are of course encouraged to support employees in providing quality service and products. Part of their role is also to embrace the creative, artsy vibe, encouraging employees to create new menu items and to add their own personal flair—for example, when writing the daily specials on the board. Consider how managers should define their role while allowing employees to maintain some sense of autonomy.
To get started on your training, you need to take some time and review the company’s background information. Once you have a better understanding of the culture of the organization, you can begin creating the job aid Linda has requested. Remember, she has asked you to address management roles and functions, decision-making strategies, and team development and effectiveness strategies.
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Management Best Practices Job Aid
Submit a management best practices job aid that outlines best practices to help align company values with effective management skills and practices. This document should be 2 to 5 pages in length.
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