Data-Driven Digital Marketing

MKTG 367: Data-Driven Digital Marketing

 

Don't use plagiarized sources. Get Your Custom Essay on
Data-Driven Digital Marketing
Just from $13/Page
Order Essay

A6 Confidence Intervals

 

1. In the past month, your website has had 566 visitors and a bounce rate of 47.7%.

a. [5 pts] What is the confidence interval for the bounce rate?

b. [3pts] What does this mean?

 

2. You are conducting an A/B test comparing two different versions of a newsletter for a charity with 500 potential donors in each group. The A email has an open rate of 31.1% and a click rate of 16.1%. The B email has an open rate of 31.5% and 20.2%.

a. [4 pts] What is the confidence interval for the difference in open rate?

b. [1 pts] Is this difference significant?

c. [4 pts] What is the confidence interval for the difference in click rate?

d. [1 pts] Is this difference significant?

e. [4 pts] If you were reporting the results of this test to others at the charity, what would you write in the email? Keep it as short and clear as possible.

 

3. You are testing two different landing pages for a retail website. You test the pages with 100 visitors in each group and the first landing page results in an average session length of 2.5 min (sd = 3.7 min) and the second produces an average session length of 3.5 min (sd = 4.4 min). A one-minute increase in session length seems like a lot and you need to decide whether to report this to your boss, who is the head of digital marketing.

a. [5 pt] What is the confidence interval for the difference in average session length?

b. [2 pt] Is this a statistically significant difference?

c. [1 pt] Should you tell your boss?

d. [bonus 1 pt] What would you do next?

The Homework College
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We ensure that our writers and editors work within the work guidelines and follow all paper instructions to the letter. When placing an order, you choose the academic field and expert level (high school, college, university, or professional). Our team then assigns your paper to a writer with a respective qualification or degree to ensure that you receive quality work.

Professional and Experienced Academic Writers

We employ professional writers with more than two years of experience in academic and business writing. Most of our writers and editors are native English speakers to ensure quality and professional work. We are confident that our team of professional writers can handle all types of business and academic writing work.

Free Unlimited Revisions

We provide a free revision service for all orders. If you feel that our writers missed something, you can request a revision of your paper at no additional cost. When we deliver your work, you have seven days to go through it and request a revision or modification if you are not satisfied. You can also contact our support team directly for any clarifications and queries on revision.

Prompt Delivery and 100% Money-Back-Guarantee

We ensure that all papers are delivered on time. In case we need more time to master your paper requirements and deliver quality work, we may contact you and discuss a deadline extension. If a deadline extension is not feasible, depending on the work and submission deadlines, we guarantee a 100% refund.

Original & Confidential

To ensure that we deliver plagiarism-free work, we use various writing and plagiarism checking tools. Our professional editors' team carefully goes through all work and references used in papers to ensure proper referencing and that original work has been done. We also guarantee confidentiality in all the services that we provide.

24/7 Customer Support

Our support team is available round the clock for any customer queries and communication. We guarantee 24/7 customer support and assistance. Feel free to contact us at any time of day for questions and follow-ups.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

You do not have to spend sleepless nights worrying about your paper. We got you covered. We offer all kinds of writing services.

Essays

Essay Writing Service

Regardless of the type of academic paper you need and its urgency, we have writers on call ready to work on your paper. Feel free to choose the field, educational level, and type of paper you want, and we will deliver it at an affordable price. We are here for all your academic and business paper needs. With our round the clock service, we guarantee that you will receive your work on time.

Admissions

Admission Essays & Business Writing Help

Admission essays are written by students wishing to join a college, graduate school or university, as applications for enrollment. We guarantee quality admission essays and business papers with our professional writing and customer care support services.

Reviews

Editing Support

We have experienced academic writers and editors who are on standby to make all the necessary changed to your paper at your request. We ensure that your paper is polished and appropriately formatted (APA, Harvard, Chicago/Turabian, MLA formats) before it is delivered.

Reviews

Revision Support

We provide revision support, where you can request a revision of a delivered paper if you feel that it can be improved or repolished. Your paper is checked by an experienced writer or editor for revamping and improvement upon a revision request. Revision service is free, and you can use it as many times as you wish until you are satisfied with your paper.