MN2305 Assessment Brief

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For the assessment on this course you are required to produce an e-poster (also known as a digital poster. This is worth 70% of your final grade. A poster is expected to be highly visual and therefore the maximum word count is 800 words (except for figures and diagrams).

You are required to produce your poster using CANVA.

The poster will depict the marketing strategy of a brand of your choice (watch the video on choosing your brand for the assessment):

An analysis of the external and internal environment
A competitor analysis
The approach taken to STP
Strategic use of both the internal and external brand
The marketing mix
Evidence of ethical and sustainable marketing practices

Resources:

https://www.canva.com

https://www.makesigns.com/SciPosters_Templates.aspx

https://dukeahead.duke.edu/sites/dukeahead.duke.edu/files/u94/Poster%20Creation%20Presentation.pdf

Guidance:

Once you have watched the guidance video provided, decide on your brand. For the poster, you are required to research the strategic environments of your chosen brand both internally and externally identifying the factors and drivers relevant to your sector and the business itself. You are then required to identify and define the company’s approach to STP as it pertains to your brand. You should then present your brand’s strategic approach to both internal and external branding. You should briefly identify the key elements of the marketing mix (4Ps or 7Ps – depending on whether you chose a product or a service brand). Finally, you should explore the brand’s ethical and sustainable practices.

How you design the poster is up to you, this is a creative exercise, so feel free to explore and be imaginative in how you present your poster. It must be visually appealing yet easy to read and at the same time impactful.

The poster should be produced in CANVA and should be equivalent to an A2 printed poster. The link to your poster should be submitted via the usual submission box in Turnitin.

Please check the rubric carefully such that you can see the mark weighting.

The deadline for the assignment is: Dec 3^rd2020.

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