Thesis Analysis and Create Visual Argument

Part 1

The purpose of this assignment is to analyze the persuasive paper contents.  Specifically, this assignment requires you to identify and describe the types of claims to be included in the upcoming persuasive paper that support the thesis, to identify and describe the types of appeals that can be incorporated in the persuasive paper in support of the thesis, to identify and describe counter arguments that will be offered by someone with an opposing view and where/how the current argument will be attacked.

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CE – Instructions:

Thesis:The effects of social media on consumer behavior as it makes consumers have different attitudes and preferences towards products, exposes the consumer to different strategies, introduces consumers to online purchasing and more often offers consumers satisfaction about the product.

  • Identify and briefly describe at least 3 types of claims that support the persuasive paper thesis statement using claim types from chapters 12-15. *see attached PowerPoint for chapters
  • Identify and briefly describe the types of appeals that could be used to support the persuasive paper thesis statement using logos, ethos, and pathos.
  • Identify and briefly describe how someone with the opposite view would try to attack the claims presented. Consider who would object and explain the reason(s) for their objection. E.g., sufficiency, typicality, accuracy, relevancy of sources.

Part 2

The purpose of this assignment is to use the content from chapter 9 (see attached PDF starting page 205) to identify or create a visual argument that represents the thesis statement for the persuasive paper.


Using the contents from chapter 9, create or locate a visual argument that represents the thesis statement for your persuasive paper. Think about how you would best characterize the core of the argument as provided in that thesis and create or locate a visual argument that represents the meaning. Use as few words as possible in one or two images. Examples are shown on the next page. Since the visuals are being used for educational purposes, there is no requirement to cite the source for the visual for this assignment.

Submit the assignment in pdf form or on a PowerPoint slide.

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